Retail Asia Summit - Indonesia - June 25, 2025

Rifan Ardianto has served as the Director of the newly established Directorate of Electronic Commerce and Trade in Services at the Ministry of Trade Republic of Indonesia since 2022.

Born in Bandung in 1981, he pursued his undergraduate studies at the Bandung Institute of Technology in Mathematics. He later advanced his academic career in Australia, where he earned a PhD in Supply Chain and Logistics from the Royal Melbourne Institute of Technology (RMIT) University, graduating in 2018.

As Director, Rifan Ardianto helped the development of Ministry of Trade Regulation No. 31 of 2023, aimed at establishing a fair e-commerce ecosystem for businesses and consumers in Indonesia.

Juan Pisente Widjaja is the Managing Partner at Gideon Consulting Group, a firm specializing in management consulting and market research. His entrepreneurial journey began at the age of 13, leading to ventures in the automotive industry by 17, where he collaborated with major brands such as BMW and Maybank to this day. By 20, he was already trusted as a management consultant by various companies and later co-founded Gideon Consulting Group alongside his partners. Under his leadership, the firm has supported prominent corporations like Sinarmas Group and LG Corp, as well as hundreds of SMEs across sectors. Gideon Consulting Group has also built collaborations with education institutions, most notably with Tsinghua University, strengthening the bridge between industry and education. Juan remains committed to advance Indonesia’s business landscape through research and data-driven strategies, with a focus on empowering local enterprises to thrive on a global stage.

Throughout the span of 17 years of professional career, Ananditha has experienced multiple fields across industries. Starting her early days as Sales for both B2C and B2B shaped the discipline, work ethics and understanding of customers behavior.

After building the experience in Sales, Account Management and Digital Marketing across Digital Start-Ups and FMCG such as Traveloka and Danone, in the last 4 years she is building Marketing expertise in F&B Retail focusing in coffee category of which is the largest beverage category in such a coffee-driven market as Indonesia. Currently she is leading the Indonesia Marketing team of Kopi Kenangan, an Indonesian coffee chain with more than 1000 stores in 6 countries.

Has over 10 years of experience in the telecommunications industries in the Philippines and Indonesia

Male. Indonesian citizen, born in 1975, and currently resides in Jakarta. He was appointed as Director of the Company based on the resolution of the Annual General Meeting of Shareholders in 2021. He holds an MBA degree from the University of North Carolina, Chapel Hill, obtained in 2001, and a BSBA degree in Accounting from Hawaii Pacific University, earned in 1996. He joined Kawan Lama Group in 2012 as Finance Director of PT Kawan Lama Sejahtera. Prior to joining the Company, he held various managerial positions at PT Indopoly Swakarsa Industry Tbk, PT Nike Indonesia, PT BlueScope Steel Indonesia, and served as a Senior Consultant at Booz Allen & Hamilton. He currently holds several executive positions within various companies under the Kawan Lama Group.

Ben Ripple is the Founder and CEO of Big Tree Farms, a vertically integrated social enterprise working with over 16,000 small farmers across Indonesia to bring organic and fair trade heritage ingredients to global consumers. Over 25 years, Big Tree Farms has built the world’s largest organic certified supply chain for organic coconut sweeteners and introduced coconut sugar and coconut nectar-based condiments to customers and consumers in over 40 countries across the globe. Today, Big Tree Farms is a category leader in the US retail market for Sweeteners, Condiments and “Global Flavors” with over 15,000 distribution points across the country and strong consistent growth year over year in unit and dollar velocity.  

Martijn, based in Jakarta, is an accomplished leader overseeing Strategy and Operations at PwC Consulting in South East Asia. With a focus on the Retail & Consumer industry, he has amassed over 25 years of experience advising clients on growth strategies, go-to-market approaches, revenue management, Fit-For-Growth initiatives, process redesign, digital transformation, and change management.

His expertise extends to the realm of Data Led Digital Transformation in Retail. He possesses valuable experiences in areas such as end-to-end digital transformation, AI-driven revenue management programs, extensive cross-functional value chain optimization, cost reduction, and business process optimization for Retail organizations.

Throughout his career, Martijn has made significant impacts on various projects. Notably, he has played a key role in achieving remarkable results, including a 1-3% improvement in EBIT margins for leading retailers through revenue management initiatives and the successful implementation of AI tools and process changes.

With his wealth of experience and a track record of delivering tangible outcomes, Martijn is well-equipped to drive successful Data Led Digital Transformation initiatives within the Retail industry.

With a background in Science from the University of Indonesia, Angel brings over 7 years of experience in e-commerce, digital marketing, and omnichannel strategy. Prior to joining KCG, she held key roles at CT Corp Digital and JD.ID, where she managed category growth, digital transformation, and trading strategies. At KCG, she drives end-to-end e-commerce operations, from traffic acquisition and conversion optimization to campaign performance and omnichannel integration. Angel also leads cross-functional teams in marketing, tech, and merchandising while collaborating with global brand principals to align local execution with international goals.

Iwan Margono is the Leader of EY-Parthenon Indonesia Strategy & Execution. Bringing almost 20 years of expertise in consulting and transactions across various industries, Iwan focuses on developing growth strategies and managing commercial projects, that includes due diligence, market assessments, and capital fundraising. Beyond his professional endeavors, he also actively contributes to thought leadership through publications and media appearances, while also sharing his knowledge as a guest lecturer at universities and corporations.

Edo Karensa is a Manager for Marketing Solutions at YCP, an Asia-focused consulting firm that combines strategy and digital execution to drive business growth. He specializes in marketing technology and data-driven strategies, leading project delivery across digital marketing, CRM, automation, e-commerce, UI/UX, and app development. With over a decade of experience in media, digital, and strategic marketing, Edo helps align business goals with tech-enabled solutions, boosting sales and brand visibility through inbound marketing, SEO, social media, websites, and email automation. He holds a Master’s Degree in Communication from the University of Indonesia.

Amelia Tediarjo is a seasoned e-commerce and operations leader with a strong track record of driving strategic growth, operational excellence, and digital innovation in Indonesia’s fast- evolving online retail landscape. She currently serves as the Country Head of Business Growth and Operations at Lazada Indonesia, one of Southeast Asia’s leading e-commerce platforms under the Alibaba Group. 

Since joining Lazada in 2016, Amelia has played a pivotal role in the company’s growth trajectory. Her responsibilities span a broad scope, including end-to-end campaign management, onsite marketing, flash sales, and the development of operational frameworks that ensure both scalability and efficiency. Under her leadership, Lazada Indonesia has been able to better align its customer-centric strategies with technological advancements, delivering a seamless shopping experience and operational agility.

Prior to Lazada, Amelia gained international experience through her work at Skedool.lt, a Seattle-based smart personal assistant startup. Her role there further honed her skills in user experience, data-driven marketing, and agile execution within fast-paced tech environments.

Amelia holds a Bachelor’s degree in Marketing with a minor in Finance from Seattle University, where she developed a strong foundation in business strategy and analytics. Her global academic and professional background allows her to bring a unique, cross-cultural perspective to leadership in one of the region’s most dynamic markets.