Retail Asia Summit - Singapore - September 29, 2026

Cindy started her career with the Singapore Tourism Board, taking on several marketing positions to promote Singapore as a destination of choice. Since then, she embarked on different job roles within the government sector, including spearheading enterprise development for the retail sector, developing policies and strategies to support enterprises in the area of quality and standards. She also served as the Director for Startup Ecosystem & Community, where she drove startup ecosystem building efforts in SG to bring together different stakeholders to provide a vibrant and conducive growth environment, including organising Asia’s largest startup event – The Singapore Week of Innovation and Technology.

Cindy is currently heading up the Retail Division within Enterprise Singapore, with a focus on growing capabilities for retail enterprises in SG and enabling their growth both locally and abroad.

Hui Zhu is a member of Bain & Company’s Retail and Advanced Analytics practices. She has worked with many of the top retail companies in Southeast Asia, across grocery, quick-service restaurants, department stores and fashion. Her work spans a wide range of topics, including strategy, revenue acceleration, marketing optimization, operating model, and digital transformations. She also has deep expertise in AI transformation, working with global leaders to develop AI strategies and build cutting-edge applications and solutions. Beyond her client work, she contributes extensively to growing the South East Asia retail practice and developing firm IPs in AI and Generative AI. She is also a Vector champion, having worked extensively with FWRD, I&D, and AAG to bring the best of Bain to clients regionally. She is also passionate about coaching and developing the next generation of firm leaders through coaching and mentorship. Prior to joining Bain, she worked at various Tech firms, including Meta, Branch Metrics and a payment tech startup, playing multiple roles across product management, growth marketing, product strategy, and data science. She graduated from the University of Cambridge with a B.A in Economics and holds an MBA from The MIT Sloan School of Management. In her personal time, Hui is passionate about dancing, painting, playing board games, and travelling, and is always open to trying new things.

Nina Kaspar is a leader in Bain & Company’s Southeast Asia Consumer Products practice. She has more than 10 years of consulting experience across Southeast Asia and Europe, working with senior executives and management teams for both local and international clients. Nina has extensive experience in consumer products, retail, and F&B. She holds deep expertise in topics related to brand acceleration, commercial excellence, route-to-market and distribution, due diligence, post-merger integration, and operating model. She joined Bain in 2010 and has been based in Singapore since 2014, leading projects throughout Southeast Asia. She holds an MBA from INSEAD and M.A in Strategy and International Management from the University of St. Gallen.

Karen Chan is the Chief Customer and Marketing Officer at FairPrice Group, where she leads customer strategy, loyalty, data analytics, strategic partnership, marketing technology and innovation to enhance customer experience. She is charged with driving the implementation of the Group’s customer value proposition, deepening customer engagement, and aligning customer-focused efforts across its grocery, food services, pharmacy, and convenience stores.

Karen has over 20 years of experience in digital and retail consulting. She previously served as the Group Chief Commercial Officer at AirAsia Aviation Group, overseeing network expansion, route revenue, marketing, sales, and distribution for the group’s seven airlines. As CEO of AirAsia.com, she transformed the platform into the AirAsia Superapp, a leading ASEAN travel and lifestyle app.

She brings extensive loyalty expertise, having spearheaded successful loyalty programmes in the region. She has also held leadership roles in digital strategy at C&J Clarks and Pizza Hut Asia Pacific. Her career includes leadership roles at Domino’s Pizza International, Coca-Cola, and Colgate-Palmolive.

Karen holds a Bachelor of Arts from The Chinese University of Hong Kong and an MBA from the Australian Graduate School of Management, University of New South  Wales, Australia.

Fashion Cluster Lead & Head of Seller Management, TikTok Shop Singapore.

Leon Koh is the Fashion Cluster Lead and Head of Seller Management at TikTok Shop Singapore, where he drives e-commerce business development and oversees category operations. Tapping on his expertise, which spans category management, seller acquisition, business strategy, sales optimisation, and commercial management, Leon plays a pivotal part in accelerating both user and seller adoption of TikTok Shop’s innovative e-commerce solutions, shaping the future of online shopping.

With over five years of experience in e-commerce, Leon also brings a strong background in management consulting, marketing, and strategic partnerships. Before joining TikTok Shop, he held key roles at Accenture, Shopee, and Singtel, leading strategic initiatives across financial services, healthcare, public sector, and Technology, Media, and Telecommunications (TMT) industries. His diverse experience enables him to develop impactful strategies that drive business growth and operational excellence.

Chui is a Managing Partner and Global Lead of Transformation practice at Arthur D. Little, advising CXOs and boards across Southeast Asia-Japan on transformation, organization, talent, and culture with 25+ years of consulting experience. Her previous experience includes time with Kearney and Russell Reynolds Associates, where she supported corporate and private equity firms on transformation, capability building, and top-team effectiveness.

Reno is a commercial and digital growth leader with nearly two decades of experience scaling Retail, Tech, FMCG, and F&B businesses across Asia. He turns vision into structured growth, integrating online and offline, building teams, and entering new markets. His focus today: making AI practical, deploying automation and data to drive smarter decisions and deeper customer connection & experience

Karen Ong is a seasoned commercial leader with extensive experience in building high-performing teams and delivering results across the retail and luxury sectors in Asia. Currently serving as General Manager of Cheers at Fairprice Group, Karen plays a pivotal role in shaping commercial strategy and driving business growth for one of the leading convenience retail formats in Singapore.

Previously, Karen held several senior positions at LUXASIA, including as Chief Commercial Officer, where she was instrumental in expanding the company’s footprint across Singapore, Malaysia, Thailand, and Vietnam. 

Karen’s career spans leading roles with global companies including Moët Hennessy, Mattel Asia Pacific, L'Oréal, and Unilever, where she developed expertise in brand management, marketing, and commercial operations. She is recognized for her people-first leadership style, her commitment to nurturing young talent, and her advocacy for empowering women in the workplace.

Karen holds a Bachelor of Arts in International/Global Studies from the University of Malaya and a Graduate Certificate in Counselling Psychology from Monash University, reflecting her passion for lifelong learning and holistic development.

Andros Tiong is the Director of Retail & Omnichannel, Southeast Asia at ASICS Asia Pte Ltd, where he leads strategic transformation across retail, digital, and omnichannel businesses within the sporting goods industry.

With over 25 years of experience, Andros has been instrumental in evolving traditional distribution models into integrated direct-to-consumer ecosystems across Southeast Asia. His expertise spans brick-and-mortar retail operations, omnichannel (O2O) strategy, CRM and loyalty development, and end-to-end customer experience transformation.

A strategic yet hands-on leader, Andros is known for driving execution at scale—bridging physical and digital retail environments to deliver seamless, customer-centric journeys. His work focuses on helping organizations adapt to shifting consumer behaviors while enhancing operational performance and long-term growth across diverse Southeast Asian markets.

Tomás Centeno is the Vice President of Strategy and Commercial Excellence, AMEA, for Mondelēz International, where he leads strategic initiatives and drives commercial performance across the region.

With almost two decades of consumer business experience, he previously served as President for APAC at Dyson, delivering exceptional growth and business turnaround. His career also includes leadership roles at Philips and P&G.

Henry Christian is a Loyalty & CRM Leader with over 15 years of experience in designing, building, and scaling impactful customer loyalty programs across diverse industries, including retail, finance, airlines, and e-commerce. Currently the Head of Loyalty, Marketing, and Partnerships at Metro Singapore, Henry has a proven track record of driving customer retention and growth through data-driven strategies.

He has notably designed and managed some of Asia's largest loyalty programs, such as Link Rewards (Singapore), MAPCLUB (Indonesia), and GoTo Group Loyalty (Indonesia). With a unique background spanning both running award-winning loyalty programs and independent consulting, Henry offers a well-rounded perspective on creating financially sustainable systems that foster strong customer-business relationships. A recognized thought leader, Henry frequently shares his insights at global events and on LinkedIn.

Leah is currently GM, International Markets at Castlery - a Singaporean born furniture retailer that sells across Europe, America, Singapore and Australia. She has spent 15 years in marketing, working across Asia and Europe to help brands grow and adapt to digital commerce.

With over 25 years of experience at the forefront of the digital media and advertising industry, Rajiv Singh is a strategic leader with a strong track record of building and growing advertising businesses across diverse markets. He currently heads the retail media arm of FairPrice Group, FPG ADvantage, where he leads both the strategy and day-to-day operations of the business.

Prior to this, Rajiv Singh was Country Head for Grab Ads. His career also includes leadership roles at Sony TV, Disney and Flipkart, where he built deep expertise in digital transformation, media, technology and commercial growth.

Rajiv combines strong commercial acumen with a deep understanding of technology, supported by a degree in Electronic Engineering and a Post Graduate Certificate in Senior Management (PGCSM) in Marketing from IIM-Kozhikode.

Ben Wong, General Manager, SEA & HK, Adyen.

As Adyen’s General Manager of Southeast Asia and Hong Kong, Ben oversees the company’s commercial operations in the region where he focuses on growth strategies and strengthening partnerships in Singapore, Malaysia and Hong Kong.

Ben built his career using over a decade of experience in technical roles to transition to business development with a deep understanding of the challenges and opportunities businesses have in adopting and optimizing new technologies.

A Singaporean native, Ben joined Adyen in 2016 and has since played a pivotal role in Adyen’s expansion across retail, ecommerce, and hospitality industries. Prior to Adyen, Ben held technical roles in Worldpay, OCBC, and Land Transport Authority. Ben holds a Bachelor’s Degree in Electrical Engineering from National University of Singapore.