Retail Asia Summit - Vietnam - May 12, 2025

Luan is a Principal at BCG Ho Chi Minh, with nearly a decade of consulting experience at the intersection of industries like retail, consumer goods, financial services, and digital transformation. He specializes in large-scale transformation programs, focusing on RTM strategies, cost optimization, and AI-enabled innovation. His expertise spans seven countries across Asia-Pacific, the Middle East, and Australia, where he has partnered with MNCs and leading local conglomerates to deliver transformative outcomes.

Maya Nguyen is the trailblazing Partner spearheading Page Executive’s footprint in Ho Chi Minh City, Vietnam. Since 2019, she has been pivotal in shaping and expanding the firm’s executive search capabilities, solidifying its reputation as a trusted advisor to global and regional organizations.

With 12 years of executive recruitment experience across Southeast Asia, Maya launched her career with PageGroup in Singapore in 2013, specializing in Accounting & Finance. In 2015, she returned to Vietnam to focus on Sales & Marketing leadership roles, leveraging her deep regional expertise to connect businesses with transformational talent. Her consultative and client-centric approach has built enduring partnerships with Fortune 500 corporations, mid-cap enterprises, private equity portfolio companies, and family-owned businesses.

A key advocate for Vietnamese returnee talent, Maya is passionate about grooming local leaders and succession planning to strengthen Vietnam’s executive landscape. She has played an instrumental role in supporting market entrants in establishing their presence in the country, ensuring they secure the right leadership to drive success.

Maya holds a Bachelor of Commerce in Marketing and Public Relations from Murdoch University.

Mai is CleverTap’s evangelist for Vietnam. She comes with extensive work experience in delivering solutions for Growth Marketers at “digital-first” consumer brands. After graduating from the University of West of England, Mai has worked with brands like House of Fraser, Grab Pay by Moca and comes with 8+ years of experience in helping clients from multiple industries. Mai provides best insights for growth development that can help medium to enterprise businesses.

For 26 years, Ngân has led marketing and research teams across the Asia Pacific and Europe. As Managing Director of Ipsos in Vietnam from 2018 to 2022, she spearheaded remarkable growth and fostered exceptional client satisfaction. Recognized as a thought leader in Vietnam's market research field, Ngân frequently engages with client leadership teams and speaks at industry conferences, where she shares valuable insights on market trends and Vietnamese consumer behaviors. Currently serving as Chief Client Officer, she empowers retailers with actionable insights into Vietnamese shoppers, helping businesses navigate the dynamic market and achieve sustainable growth.

Yuichi is our YCP Partner based in Vietnam. He has a proven track record of providing management consulting support and M&A support mainly to Japanese and Chinese companies. In the area of management consulting, he has provided a wide range of support, including, but not limited to, business strategy development, market entry strategy development, market competition research, process improvement, and organizational optimization. For M&A support, he has been involved in a wide range of projects, including financial advisory, business due diligence, pre-closing, and PMO in pre-closing and PMI. Prior to joining the YCP Group, he was selected as a member of GE's Leadership Program (EEDP), where he led new businesses from start-up to sale.

Chi is a Director with YCP Solidiance’s Vietnam office. She has 8 years of experience in providing advisory on cross-border transactions, transfer pricing, value chain, market research, market entry, and growth strategy. Chi has been involved in various market studies and due diligence in e-commerce, FMCGs, Pharmaceuticals, Fintech, and Logistics to assist multinational companies with their businesses and investments in Vietnam.

Prior to YCP Solidiance, she was a co-founder of a market intelligence boutique and had 6 years in KPMG Vietnam and PricewaterhouseCoopers Vietnam. She holds a Bachelor's in International Business Economics from Foreign Trade University, Vietnam.

Relevant industry experience 
• Led market research and target search in FMCGs, Pharmaceuticals distribution, Apparel & Textile, and 3PL in Vietnam
• Led in-depth interviews, supply chain, and benchmarking analysis for a variety of industries 
• Conducted multiple feasibility studies and investment plan reviews 
• Obtained rulings and advised go-to-market strategy for a digital lending app operator in Vietnam