Retail Asia Summit - Indonesia - June 25, 2025
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Overview Retail Asia Summit - Indonesia 2025
The Retail Asia Summit - Indonesia is set to take place on 26 June 2025, bringing together key industry leaders, innovators, and stakeholders to explore the rapidly evolving retail landscape in Indonesia.
Under the theme "Digital Transformation and Retail Innovation in Indonesia," this event offers a unique platform to gain insights into actionable strategies for navigating Indonesia's digital transformation and retail market.
Take this chance to be part of this pivotal event. Join us and take a step towards shaping the retail landscape of Indonesia.
Venue: Grand on Thamrin 1&2, Lobby Level, Pullman Jakarta Indonesia
Why the Retail Asia Summit 2025 is the must-attend event:
CONNECT
Network with Indonesia’s leading retail executives and innovators. Forge meaningful partnerships with key players driving digital transformation in the local market.


EXPLORE
Gain exclusive insights into Indonesia’s retail trends, from e-commerce growth to shifts in consumer behaviour. Understand how government policies and market dynamics are shaping the industry.
INNOVATE
Discover cutting-edge digital tools and strategies transforming Indonesia’s retail landscape. Learn how to implement technologies that enhance the customer experience and streamline operations.


GROW
Equip your business with actionable strategies tailored to Indonesia’s dynamic retail market. Leverage these insights to thrive and stay competitive in the fast-evolving retail ecosystem.
Speakers


Iqbal Shoffan Shofwan, M.Si
Director General
Domestic Trade, Ministry of Trade

Director General
Domestic Trade, Ministry of Trade


Juan Pisente Widjaja
Managing Partner
Gideon Consulting Group

Managing Partner
Gideon Consulting Group
Juan Pisente Widjaja is the Managing Partner at Gideon Consulting Group, a firm specializing in management consulting and market research. His entrepreneurial journey began at the age of 13, leading to ventures in the automotive industry by 17, where he collaborated with major brands such as BMW and Maybank to this day. By 20, he was already trusted as a management consultant by various companies and later co-founded Gideon Consulting Group alongside his partners. Under his leadership, the firm has supported prominent corporations like Sinarmas Group and LG Corp, as well as hundreds of SMEs across sectors. Gideon Consulting Group has also built collaborations with education institutions, most notably with Tsinghua University, strengthening the bridge between industry and education. Juan remains committed to advance Indonesia’s business landscape through research and data-driven strategies, with a focus on empowering local enterprises to thrive on a global stage.


Santiwati Basuki
Chief Marketing Officer
PT Lippo Mall Indonesia

Chief Marketing Officer
PT Lippo Mall Indonesia


Rajesh Grover
Group VP - Digital & Omnichannel
Kanmo Group

Group VP - Digital & Omnichannel
Kanmo Group


Kames Natakusumah
Head of Indonesia and Head of CRB Indonesia
WTW

Head of Indonesia and Head of CRB Indonesia
WTW


Gregory S. Widjaja
Direktur
PT Aspirasi Hidup Indonesia Tbk (AZKO)

Direktur
PT Aspirasi Hidup Indonesia Tbk (AZKO)


Hendy Setiono
Founder & CEO
Baba Rafi Enterprise

Founder & CEO
Baba Rafi Enterprise


Ben Ripple
Founder & Chief Executive Officer
Big Tree Farms

Founder & Chief Executive Officer
Big Tree Farms


Martijn Peeters
Partner PwC South East Asia Consulting | Strategy & Operations leader

Partner PwC South East Asia Consulting | Strategy & Operations leader
Martijn, based in Jakarta, is an accomplished leader overseeing Strategy and Operations at PwC Consulting in South East Asia. With a focus on the Retail & Consumer industry, he has amassed over 25 years of experience advising clients on growth strategies, go-to-market approaches, revenue management, Fit-For-Growth initiatives, process redesign, digital transformation, and change management.
His expertise extends to the realm of Data Led Digital Transformation in Retail. He possesses valuable experiences in areas such as end-to-end digital transformation, AI-driven revenue management programs, extensive cross-functional value chain optimization, cost reduction, and business process optimization for Retail organizations.
Throughout his career, Martijn has made significant impacts on various projects. Notably, he has played a key role in achieving remarkable results, including a 1-3% improvement in EBIT margins for leading retailers through revenue management initiatives and the successful implementation of AI tools and process changes.
With his wealth of experience and a track record of delivering tangible outcomes, Martijn is well-equipped to drive successful Data Led Digital Transformation initiatives within the Retail industry.


Anggelia Indah Berliana
Head of E-commerce
PT Kurnia Ciptamoda Gemilang

Head of E-commerce
PT Kurnia Ciptamoda Gemilang
Edo Karensa
Marketing Manager
YCP
Marketing Manager
YCP


Arshy Adini
Executive Director
Indonesian E-Commerce Association (idEA)

Executive Director
Indonesian E-Commerce Association (idEA)
Agenda
8:30 - 9:00 AM REGISTRATION
9:00 - 9:05 AM Welcome Remarks
- Tim Charlton, Publisher, Retail Asia
9:10 - 9:25 AM Opening Speaker
- Iqbal Shoffan Shofwan, M.Si, Director General, Domestic Trade, Ministry of Trade
9:25 - 9:45 AM Keynote Speaker
9:45 - 10:05 AM CEO Fireside Chat
10:05 -10:35 AM Panel Session 1: Does size matter? How do big size retailers utilize space to gain more and more customers
Moderator:
- Juan Pisente Widjaja, Managing Partner, Gideon Consulting Group
Panelists:
- Santiwati Basuki, Chief Marketing Officer, PT Lippo Mall Indonesia
- Rajesh Grover, Group VP - Digital & Omnichannel, Kanmo Group
10:35 - 11:15 AM NETWORKING BREAK
11:15 - 11:35 AM Speaker 4
11:35 - 11:55 AM Speaker 5
11:55 - 12:35 PM Panel Session 2: How far local pride can go? The success story of local brand retailers
Moderator:
- Kames Natakusumah, Head of Indonesia and Head of CRB Indonesia, WTW
Panelists:
- Gregory S. Widjaja, Direktur, PT Aspirasi Hidup Indonesia Tbk (AZKO)
- Hendy Setiono, Founder & CEO, Baba Rafi Enterprise
- Ben Ripple, Founder & Chief Executive Officer, Big Tree Farms
12:35 - 2:00 PM MIDDAY BREAK
2:00 - 2:20 PM Speaker 6
- Martijn Peeters, Partner PwC South East Asia Consulting | Strategy & Operations leader
2:20 - 2:40 PM Speaker 7
2:40 - 3:00 PM Speaker 8
- Anggelia Indah Berliana, Head of E-commerce, PT Kurnia Ciptamoda Gemilang
3:00 - 3:30 PM NETWORKING BREAK
3:30 - 3:50 PM Speaker 9
3:50 - 4:10 PM Speaker 10
4:10 - 4:40 PM Panel Session 3: Leveraging AI-Powered Tools to Revolutionize E-commerce Marketing Strategies
Moderator:
- Edo Karensa, Marketing Manager, YCP
Panelist:
- Arshy Adini, Executive Director, Indonesian E-Commerce Association (idEA)
5:00 PM END OF PROGRAM
For inquiries, reach us at
For more details, contact:
Retail Asia Events Team
+65 31581386
Speakers


Iqbal Shoffan Shofwan, M.Si
Director General
Domestic Trade, Ministry of Trade

Director General
Domestic Trade, Ministry of Trade


Juan Pisente Widjaja
Managing Partner
Gideon Consulting Group

Managing Partner
Gideon Consulting Group
Juan Pisente Widjaja is the Managing Partner at Gideon Consulting Group, a firm specializing in management consulting and market research. His entrepreneurial journey began at the age of 13, leading to ventures in the automotive industry by 17, where he collaborated with major brands such as BMW and Maybank to this day. By 20, he was already trusted as a management consultant by various companies and later co-founded Gideon Consulting Group alongside his partners. Under his leadership, the firm has supported prominent corporations like Sinarmas Group and LG Corp, as well as hundreds of SMEs across sectors. Gideon Consulting Group has also built collaborations with education institutions, most notably with Tsinghua University, strengthening the bridge between industry and education. Juan remains committed to advance Indonesia’s business landscape through research and data-driven strategies, with a focus on empowering local enterprises to thrive on a global stage.


Santiwati Basuki
Chief Marketing Officer
PT Lippo Mall Indonesia

Chief Marketing Officer
PT Lippo Mall Indonesia


Rajesh Grover
Group VP - Digital & Omnichannel
Kanmo Group

Group VP - Digital & Omnichannel
Kanmo Group


Kames Natakusumah
Head of Indonesia and Head of CRB Indonesia
WTW

Head of Indonesia and Head of CRB Indonesia
WTW


Gregory S. Widjaja
Direktur
PT Aspirasi Hidup Indonesia Tbk (AZKO)

Direktur
PT Aspirasi Hidup Indonesia Tbk (AZKO)


Hendy Setiono
Founder & CEO
Baba Rafi Enterprise

Founder & CEO
Baba Rafi Enterprise


Ben Ripple
Founder & Chief Executive Officer
Big Tree Farms

Founder & Chief Executive Officer
Big Tree Farms


Martijn Peeters
Partner PwC South East Asia Consulting | Strategy & Operations leader

Partner PwC South East Asia Consulting | Strategy & Operations leader
Martijn, based in Jakarta, is an accomplished leader overseeing Strategy and Operations at PwC Consulting in South East Asia. With a focus on the Retail & Consumer industry, he has amassed over 25 years of experience advising clients on growth strategies, go-to-market approaches, revenue management, Fit-For-Growth initiatives, process redesign, digital transformation, and change management.
His expertise extends to the realm of Data Led Digital Transformation in Retail. He possesses valuable experiences in areas such as end-to-end digital transformation, AI-driven revenue management programs, extensive cross-functional value chain optimization, cost reduction, and business process optimization for Retail organizations.
Throughout his career, Martijn has made significant impacts on various projects. Notably, he has played a key role in achieving remarkable results, including a 1-3% improvement in EBIT margins for leading retailers through revenue management initiatives and the successful implementation of AI tools and process changes.
With his wealth of experience and a track record of delivering tangible outcomes, Martijn is well-equipped to drive successful Data Led Digital Transformation initiatives within the Retail industry.


Anggelia Indah Berliana
Head of E-commerce
PT Kurnia Ciptamoda Gemilang

Head of E-commerce
PT Kurnia Ciptamoda Gemilang
Edo Karensa
Marketing Manager
YCP
Marketing Manager
YCP


Arshy Adini
Executive Director
Indonesian E-Commerce Association (idEA)

Executive Director
Indonesian E-Commerce Association (idEA)