Retail Asia Summit - Malaysia - April 15, 2026
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Overview Retail Asia Summit - Malaysia - 2026
Retail Asia proudly presents the Retail Asia Summit – Malaysia, happening on 15 April 2026. With the theme “Data-Driven Malaysian Retail: Monetisation, Inclusion, and Sustainable Value Creation,” this year’s summit explores how Malaysia’s retail industry is advancing beyond digital transformation—embracing data monetisation, inclusivity, and ESG-driven strategies to shape a more resilient and future-ready retail landscape.
Senior retail executives and C-level leaders will gather to discuss how data, technology, and purpose-driven leadership are redefining growth in Malaysia. Key conversations will cover topics such as retail media networks, AI-powered personalisation, ESG initiatives, workforce transformation, and strategies for maintaining profitability amid inflationary pressures.
As Malaysia’s retail ecosystem moves toward a smarter, more sustainable future, the Retail Asia Summit 2026 – Malaysia offers an essential platform to connect, collaborate, and craft strategies that balance innovation, responsibility, and long-term value creation.
Why You Must Attend the Retail Asia Summit 2026 in Malaysia:
CONNECT
Engage with Malaysia’s leading retail executives, innovators, and policymakers. Forge meaningful partnerships and exchange ideas with industry leaders driving the nation’s sustainable retail growth.
LEARN
Gain valuable insights into Malaysia’s evolving retail priorities—from data monetisation and ESG leadership to workforce transformation and inclusive market strategies.
INNOVATE
Explore cutting-edge retail technologies, AI applications, and digital tools enhancing customer engagement, personalisation, and operational efficiency.
GROW
Equip your business with actionable strategies to stay competitive in Malaysia’s dynamic retail environment. Leverage insights to drive growth and adapt to the industry’s rapid digital transformation.
SPEAKERS
Crystal Yeoh
Senior Regional Manager - Apparel Category Lead
ZALORA Group
Senior Regional Manager - Apparel Category Lead
ZALORA Group
Crystal is a Senior Regional Manager with over 9 years of professional experience across both e-commerce and offline retail. She currently leads the Apparel Marketplace department at ZALORA, overseeing performance and strategy across all Souteast Asian markets. During her tenure, she has driven strong YoY growth and successfully launched and onboarded leading global brands including H&M, COS, Polo Ralph Lauren and NEXT. She works closely with international partners across Europe and Asia, driving regional growth through cross border collaboration and market expansion.
Low Ngai Yuen
Managing Director
AEON360
Managing Director
AEON360
Low Ngai Yuen is the Managing Director of AEON360, driving the group’s integrated membership, data intelligence and digital as customer-first innovation. Formerly Chief Merchandise & Marketing Officer of AEON Co. (M) Bhd., she’s led commercial strategy across the retail giant. She has served as Board Director of GDEX Berhad and currently sits on the board of OCK Group Berhad. President of Persatuan Kakiseni and founder of WOMENgirls, her Netflix-released film Orang Itu was named a top five Malaysian must-watch. She also sits on the National Cultural Council as the Deputy Chair and is co-lead for the 30% Club Malaysia Steering Committee.
Stephen Lim
Head of Sales for MY and SG
Solum Group
Head of Sales for MY and SG
Solum Group
Stephen Lim is a retail solutions specialist with over 13 years of experience across sales, consulting, and the IT industry. He focuses on driving market development for retail systems across the Asia Pacific region.
Stephen has a strong track record of helping retailers navigate complex challenges by delivering practical, performance-driven solutions. Known for his ability to analyze business processes and implement effective strategies, he consistently enhances operational efficiency and customer experience.
Ngu Heng Sing
Partner – Transaction Services & Head of Consumer & Retail sector
KPMG in Malaysia
Partner – Transaction Services & Head of Consumer & Retail sector
KPMG in Malaysia
Ngu Heng Sing is a Partner of KPMG in Malaysia and also the leader for the Consumer and Retail sector. In this role, he oversees the firm’s approach in supporting clients operating in an evolving consumer sector with a focus on customer-centricity. Working with KPMG’s global network, he enables clients to gain access to industry-focused insights, leading practices and the latest innovative solutions. Heng Sing’s professional expertise is in Deal Advisory, specifically in Transaction Services where he has worked on due diligence engagements for private equity firms, corporate investors, government agencies, and government-linked companies. His clientele covers a broad range of industries including food and beverage, retail, consumer goods, healthcare, technology, telecommunications, and financial services.
Yen Thng (Ostwin) Paw
Sustainability & Impact Officer, Alpro Pharmacy, and CEO
Alpro Foundation
Sustainability & Impact Officer, Alpro Pharmacy, and CEO
Alpro Foundation
Khazalin Ghuzal
Chief Retail Officer
Pos Malaysia Berhad
Chief Retail Officer
Pos Malaysia Berhad
Khazalin Ghuzal is the Chief Retail Officer of Pos Malaysia, where she leads the transformation of one of the country’s largest nationwide retail networks. With over 26 years of leadership experience across retail, operations, and large-scale service environments, she specialises in turning complex, legacy-heavy organisations into agile, commercially sustainable networks.
Khazalin is currently spearheading the shift from traditional company-owned outlets to a modern agent and partner-led model — balancing profitability, public service obligations, and customer experience at national scale. She is known for her pragmatic leadership style, strong governance discipline, and ability to translate strategy into execution on the ground.
Lim Yau Young
CSO
Senheng Electric (KL) Sdn Bhd.
CSO
Senheng Electric (KL) Sdn Bhd.
Academic/Professional Qualification(s):
- Bachelor of International Business, Macquarie University
- Master of Business in Marketing, University of Technology Sydney
- Business Analytics & Big Data Programme, Harvard Business School
- Chief Strategy Officer Programme, National University of Singapore
- Senior Management Programme, Judge Business School, University of Cambridge
Mr Lim was appointed as Corporate Strategy Officer (CSO) effective 1 August 2025. He has over 14 years of leadership experience encompassing marketing, merchandising, customer loyalty, big data, training and development, recruitment, developing loyalty and reward platforms, app transformation and customer engagement across multiple industries.
Mr Lim is responsible for oversight, execution, and contributing towards the organization's long term strategic initiatives. This role involves identifying growth opportunities, assessing market trends, and aligning business activities with the company’s vision and goals by collaborating closely with senior leadership to formulate corporate strategies, drive cross-functional projects, and ensure strategic coherence across all divisions.
Mario Braz de Matos
Co-Founder and Managing Partner
Flying Fish Lab
Co-Founder and Managing Partner
Flying Fish Lab
Nur Azre Abdul Aziz
Director of Strategic Partnerships
TikTok Shop Malaysia
Director of Strategic Partnerships
TikTok Shop Malaysia
Nur Azre is the Director of Strategic Partnerships at TikTok Shop Malaysia, championing initiatives that empower micro, small, and medium-sized enterprises (MSMEs) through strategic collaborations with government agencies, industry partners, and community organizations.
A key milestone of this effort is the investment of nearly RM3 million to operate and build TikTok Shop LIVE Hubs across Malaysia, in partnership with TEKUN Nasional, to lower the barrier of entry for local entrepreneurs to create quality content and build engaged communities online through e-commerce.
Nur Azre also spearheads the #JomLokal initiative Shop, which aims to support local businesses through enhanced awareness, dedicated training, and special voucher injections that accelerate the growth of homegrown brands and MSMEs on TikTok Shop.
To date, her team at TikTok Shop Malaysia has uplifted thousands of local MSMEs, equipping them with the tools and knowledge to thrive in the evolving digital commerce landscape.
She remains dedicated to shaping the future of Malaysia’s e-commerce ecosystem, ensuring that local MSMEs —whether emerging entrepreneurs or established brands — can scale sustainably, reach new audiences, and maximize their growth potential on TikTok Shop.
Jackson Wong
Head of E-Commerce
PGMall
Head of E-Commerce
PGMall
Sachin Suresh
Business Head (South East Asia) - Babyshop
Landmark Group
Business Head (South East Asia) - Babyshop
Landmark Group
Sachin is a consumer commerce leader with a strong track record of building and scaling multi-country businesses across SEA and MENA, with early experience in India. At Landmark Group, he leads regional expansion for Babyshop, establishing a leadership position in Malaysia while scaling operations in Indonesia and has grown the business 4x in the region. His work spans go-to-market strategy, private label innovation, sourcing transformation, and marketplace growth across platforms such as Shopee and Lazada, consistently delivering margin-led growth.
Previously, he was part of the CEO’s office at the brand’s global headquarters in Dubai, driving strategic initiatives and collaborating with the leadership teams across multiple markets. He began his career at Mu Sigma, supporting brands including Coca-Cola and Johnson & Johnson. An MBA from the Indian School of Business, Sachin combines strategy, data, and execution to build future-ready consumer businesses.
Kai Wei Tay
Head of Brand Marketing
Baskin-Robbins
Head of Brand Marketing
Baskin-Robbins
Kai Wei is a brand and marketing professional with over 10 years of experience across Malaysia's F&B and consumer goods landscape. Having worked on both the agency and client side, he has built his expertise across some of the country's most recognised brands — KFC, Pepsi, Tealive, Bask Bear Coffee, and Baskin-Robbins.
He specialises in integrated marketing, brand strategy, and consumer engagement, with a strong ability to translate creative thinking into commercially effective execution. He is currently the Marketing Manager for Baskin-Robbins Malaysia, leading brand growth through data-driven strategies and impactful campaigns.
Agenda
Subject to change
8:30 - 9:00 AM REGISTRATION
9:15 - 9:20 AM Welcome Remarks
- Nick Atkinson, Contributing Editor, Retail Asia
9:20 - 9:40 AM Keynote Speaker
9:40 - 10:00 AM Speaker 2
10:00 -10:30 AM Panel Session 1: Malaysia’s Digital Retail Acceleration: Marketplaces, Retail Media Networks & First-Party Data Growth
Panelist:
- Crystal Yeoh, Senior Regional Manager - Apparel Category Lead, ZALORA Group
10:30 - 11:10 AM NETWORKING BREAK
11:10 - 11:30 AM Speaker 3
11:30- 11:50 AM Speaker 4: Your Customer Didn’t Buy That. Their Agent Did.
- Low Ngai Yuen , Managing Director, AEON360
11:50 - 12:05 PM Speaker 5: Retail Media Networks, Loyalty & First-Party Data
- Stephen Lim, Head of Sales for MY and SG, Solum Group
12:05 - 12:35 PM Panel Session 2: Operational Excellence in Malaysian Retail: AI for Pricing, Inventory & Workforce Transformation
Moderator:
- Ngu Heng Sing, Partner – Transaction Services & Head of Consumer & Retail sector, KPMG in Malaysia
Panelists:
- Yen Thng (Ostwin) Paw, Sustainability & Impact Officer, Alpro Pharmacy, and CEO, Alpro Foundation
- Khazalin Ghuzal, Chief Retail Officer, Pos Malaysia Berhad
- Lim Yau Young, CSO, Senheng Electric (KL) Sdn Bhd.
12:35 / 1:00 - 2:00 PM MIDDAY BREAK
2:00 - 2:20 PM Speaker 6: Private Label Isn’t Catching Up — It’s Redefining the Category
- Mario Braz de Matos, Co-Founder and Managing Partner, Flying Fish Lab
2:20 - 2:40 PM Speaker 7
- Nur Azre Abdul Aziz, Director of Strategic Partnerships, TikTok Shop Malaysia
2:40 - 3:00 PM Speaker 8
- Jackson Wong, Head of E-Commerce, PGMall
3:00 - 3:30 PM NETWORKING BREAK
3:30 - 3:50 PM Speaker 9
3:50 - 4:20 PM Panel Session 3: Winning the Malaysian Consumer: Value Retail, Private Labels & the Rise of Next-Gen Store Formats
Panelists:
- Sachin Suresh, Business Head (South East Asia) - Babyshop, Landmark Group
- Nur Azre Abdul Aziz, Director of Strategic Partnerships, TikTok Shop Malaysia
- Kai Wei Tay, Head of Brand Marketing, Baskin-Robbins
4:30 PM END OF PROGRAM
For inquiries, reach us at
For more details, contact:
Retail Asia Events Team
+65 31581386
SPEAKERS
Crystal Yeoh
Senior Regional Manager - Apparel Category Lead
ZALORA Group
Senior Regional Manager - Apparel Category Lead
ZALORA Group
Crystal is a Senior Regional Manager with over 9 years of professional experience across both e-commerce and offline retail. She currently leads the Apparel Marketplace department at ZALORA, overseeing performance and strategy across all Souteast Asian markets. During her tenure, she has driven strong YoY growth and successfully launched and onboarded leading global brands including H&M, COS, Polo Ralph Lauren and NEXT. She works closely with international partners across Europe and Asia, driving regional growth through cross border collaboration and market expansion.
Low Ngai Yuen
Managing Director
AEON360
Managing Director
AEON360
Low Ngai Yuen is the Managing Director of AEON360, driving the group’s integrated membership, data intelligence and digital as customer-first innovation. Formerly Chief Merchandise & Marketing Officer of AEON Co. (M) Bhd., she’s led commercial strategy across the retail giant. She has served as Board Director of GDEX Berhad and currently sits on the board of OCK Group Berhad. President of Persatuan Kakiseni and founder of WOMENgirls, her Netflix-released film Orang Itu was named a top five Malaysian must-watch. She also sits on the National Cultural Council as the Deputy Chair and is co-lead for the 30% Club Malaysia Steering Committee.
Stephen Lim
Head of Sales for MY and SG
Solum Group
Head of Sales for MY and SG
Solum Group
Stephen Lim is a retail solutions specialist with over 13 years of experience across sales, consulting, and the IT industry. He focuses on driving market development for retail systems across the Asia Pacific region.
Stephen has a strong track record of helping retailers navigate complex challenges by delivering practical, performance-driven solutions. Known for his ability to analyze business processes and implement effective strategies, he consistently enhances operational efficiency and customer experience.
Ngu Heng Sing
Partner – Transaction Services & Head of Consumer & Retail sector
KPMG in Malaysia
Partner – Transaction Services & Head of Consumer & Retail sector
KPMG in Malaysia
Ngu Heng Sing is a Partner of KPMG in Malaysia and also the leader for the Consumer and Retail sector. In this role, he oversees the firm’s approach in supporting clients operating in an evolving consumer sector with a focus on customer-centricity. Working with KPMG’s global network, he enables clients to gain access to industry-focused insights, leading practices and the latest innovative solutions. Heng Sing’s professional expertise is in Deal Advisory, specifically in Transaction Services where he has worked on due diligence engagements for private equity firms, corporate investors, government agencies, and government-linked companies. His clientele covers a broad range of industries including food and beverage, retail, consumer goods, healthcare, technology, telecommunications, and financial services.
Yen Thng (Ostwin) Paw
Sustainability & Impact Officer, Alpro Pharmacy, and CEO
Alpro Foundation
Sustainability & Impact Officer, Alpro Pharmacy, and CEO
Alpro Foundation
Khazalin Ghuzal
Chief Retail Officer
Pos Malaysia Berhad
Chief Retail Officer
Pos Malaysia Berhad
Khazalin Ghuzal is the Chief Retail Officer of Pos Malaysia, where she leads the transformation of one of the country’s largest nationwide retail networks. With over 26 years of leadership experience across retail, operations, and large-scale service environments, she specialises in turning complex, legacy-heavy organisations into agile, commercially sustainable networks.
Khazalin is currently spearheading the shift from traditional company-owned outlets to a modern agent and partner-led model — balancing profitability, public service obligations, and customer experience at national scale. She is known for her pragmatic leadership style, strong governance discipline, and ability to translate strategy into execution on the ground.
Lim Yau Young
CSO
Senheng Electric (KL) Sdn Bhd.
CSO
Senheng Electric (KL) Sdn Bhd.
Academic/Professional Qualification(s):
- Bachelor of International Business, Macquarie University
- Master of Business in Marketing, University of Technology Sydney
- Business Analytics & Big Data Programme, Harvard Business School
- Chief Strategy Officer Programme, National University of Singapore
- Senior Management Programme, Judge Business School, University of Cambridge
Mr Lim was appointed as Corporate Strategy Officer (CSO) effective 1 August 2025. He has over 14 years of leadership experience encompassing marketing, merchandising, customer loyalty, big data, training and development, recruitment, developing loyalty and reward platforms, app transformation and customer engagement across multiple industries.
Mr Lim is responsible for oversight, execution, and contributing towards the organization's long term strategic initiatives. This role involves identifying growth opportunities, assessing market trends, and aligning business activities with the company’s vision and goals by collaborating closely with senior leadership to formulate corporate strategies, drive cross-functional projects, and ensure strategic coherence across all divisions.
Mario Braz de Matos
Co-Founder and Managing Partner
Flying Fish Lab
Co-Founder and Managing Partner
Flying Fish Lab
Nur Azre Abdul Aziz
Director of Strategic Partnerships
TikTok Shop Malaysia
Director of Strategic Partnerships
TikTok Shop Malaysia
Nur Azre is the Director of Strategic Partnerships at TikTok Shop Malaysia, championing initiatives that empower micro, small, and medium-sized enterprises (MSMEs) through strategic collaborations with government agencies, industry partners, and community organizations.
A key milestone of this effort is the investment of nearly RM3 million to operate and build TikTok Shop LIVE Hubs across Malaysia, in partnership with TEKUN Nasional, to lower the barrier of entry for local entrepreneurs to create quality content and build engaged communities online through e-commerce.
Nur Azre also spearheads the #JomLokal initiative Shop, which aims to support local businesses through enhanced awareness, dedicated training, and special voucher injections that accelerate the growth of homegrown brands and MSMEs on TikTok Shop.
To date, her team at TikTok Shop Malaysia has uplifted thousands of local MSMEs, equipping them with the tools and knowledge to thrive in the evolving digital commerce landscape.
She remains dedicated to shaping the future of Malaysia’s e-commerce ecosystem, ensuring that local MSMEs —whether emerging entrepreneurs or established brands — can scale sustainably, reach new audiences, and maximize their growth potential on TikTok Shop.
Jackson Wong
Head of E-Commerce
PGMall
Head of E-Commerce
PGMall
Sachin Suresh
Business Head (South East Asia) - Babyshop
Landmark Group
Business Head (South East Asia) - Babyshop
Landmark Group
Sachin is a consumer commerce leader with a strong track record of building and scaling multi-country businesses across SEA and MENA, with early experience in India. At Landmark Group, he leads regional expansion for Babyshop, establishing a leadership position in Malaysia while scaling operations in Indonesia and has grown the business 4x in the region. His work spans go-to-market strategy, private label innovation, sourcing transformation, and marketplace growth across platforms such as Shopee and Lazada, consistently delivering margin-led growth.
Previously, he was part of the CEO’s office at the brand’s global headquarters in Dubai, driving strategic initiatives and collaborating with the leadership teams across multiple markets. He began his career at Mu Sigma, supporting brands including Coca-Cola and Johnson & Johnson. An MBA from the Indian School of Business, Sachin combines strategy, data, and execution to build future-ready consumer businesses.
Kai Wei Tay
Head of Brand Marketing
Baskin-Robbins
Head of Brand Marketing
Baskin-Robbins
Kai Wei is a brand and marketing professional with over 10 years of experience across Malaysia's F&B and consumer goods landscape. Having worked on both the agency and client side, he has built his expertise across some of the country's most recognised brands — KFC, Pepsi, Tealive, Bask Bear Coffee, and Baskin-Robbins.
He specialises in integrated marketing, brand strategy, and consumer engagement, with a strong ability to translate creative thinking into commercially effective execution. He is currently the Marketing Manager for Baskin-Robbins Malaysia, leading brand growth through data-driven strategies and impactful campaigns.