Retail Asia Summit - Thailand - February 20, 2025
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Overview Retail Asia Summit - Thailand 2025
Retail Asia is delighted to announce the Retail Asia Summit - Thailand, taking place on 20 February 2025. This event will convene influential leaders and industry experts to explore the theme "Innovative Retail Strategies for Thailand’s Dynamic Market."
The summit will address a comprehensive platform for discussing the evolving retail landscape in Thailand, focusing on emerging trends, innovative approaches, and the challenges faced by the industry. Attendees will engage in insightful discussions on best practices that are crucial for navigating the complexities of the modern retail environment.
Join us for this event to engage with thought leaders, share insights, and collaborate on strategies that will redefine the retail landscape in Thailand. Stay tuned for further details and ensure your participation in this pivotal event.
Venue: Royal Maneeya B, 2nd Floor, Renaissance Bangkok Ratchaprasong Hotel
Why the Retail Asia Summit 2025 is the must-attend event:
ENGAGE
Connect with industry leaders, retail pioneers, and brand visionaries. Build invaluable relationships through interactive workshops and networking breaks.
EXPLORE
Experience retail reinvention with live case studies and immersive sessions. Witness firsthand how consumer behavior, e-commerce strategies, and sustainability practices are shaping the future of retail in Asia.
EMBRACE
Embrace cutting-edge technologies and marketing strategies that are setting new standards in customer experience and operational efficiency.
EVOLVE
Equip yourself with actionable strategies and innovative solutions to adapt and thrive in the fast-evolving retail ecosystem.
SPEAKERS
U-Fong Chua
E-Commerce Director, MU ASEAN
Beiersdorf
E-Commerce Director, MU ASEAN
Beiersdorf
U-Fong Chua (pictured), E-Commerce Director, MU ASEAN, at Beiersdorf, has been in the E-Commerce and FMCG industry for more than a decade. He was recognized as Asia’s top 25 E-Commerce Leader by Marketing Interactive.
Currently, he is responsible for growing the Beiersdorf’s online channel across Southeast Asia by building and managing the E-Commerce team with more than 50 people across brands like NIVEA, Eucerin and Hansaplast.
Before Beiersdorf, he honed his experience at well-established companies such as The LEGO Group, P&G and L’Oréal .
He graduated studying engineering, after which he took a 180-degree turn and changed his career path. Like his career choice post-graduation, he believes it is this same boldness that makes any campaign today stand out, while authenticity is what makes consumers stay.
Siddharth Pathak
Senior Partner, Head of Consumer Industries and Retail, Asia Pacific
Kearney
Senior Partner, Head of Consumer Industries and Retail, Asia Pacific
Kearney
Chortip Varutbangkul
Head of Consumer & Retail
KPMG Thailand
Head of Consumer & Retail
KPMG Thailand
Thanawat Malabuppha
CEO & Co-Founder of Priceza and Honorary President
Thai E-Commerce Association
CEO & Co-Founder of Priceza and Honorary President
Thai E-Commerce Association
Thanawat is a tech entrepreneur with over 15-years hands-on experience in the online business. He founded Priceza, the leading Affiliate & Shopping Comparison platform with the mission to empower consumers to make informed buying decisions. To date, Priceza has helped millions of Thai people to save money and get the right products. He launched Etailligence, E-Commerce Monitoring Platform to help online business to track and monitor E-Commerce sales volume in Marketplace platforms. In addition, he is serving as Honorary Advisor to Thai E-Commerce Association and shares knowledge to the Tech & E-Commerce industry.
Tze Siung Lai
Chief Logistics Officer
Pomelo Fashion Thailand
Chief Logistics Officer
Pomelo Fashion Thailand
For the past 12 years, Tze Siung (TS) has been leading multiple fulfillment and logistics setups in Southeast Asia, out of which, 8 EXCITING YEARS in Tech start-ups in Thailand! As a certified Project Management Professional (PMP) and Six Sigma Black Belt, TS has been in the driver seat in strategizing, growing & optimizing the regional omni-channel distribution for Pomelo Fashion. He is also overseeing the customer experience function for the company and deeply passionate in delivering high quality products in an environmentally sustainable way, while beating the industrial standard delivery speed. This has propelled the company’s NPS by 30% while achieving 60% lower operating costs.
Prior to Pomelo Fashion, TS was the Director of Operations in aCommerce as the catalyst in developing the e-commerce enabler’s fulfillment and logistics capability, enabling gross margin growth of 35% within 6 months.
Mehdi Jaouadi
Partner, YCP
Co-CEO, YCP Interactive
Partner, YCP
Co-CEO, YCP Interactive
Mehdi is a Partner leading Thailand and Vietnam YCPS offices and the Co-CEO of YCP Interactive Solutions, the digital B2B innovation division of YCP Group. He has over 14 years of experience in business development, consulting, digital, and marketing within FMCG, healthcare, automotive, construction, manufacturing, oil & gas, and renewable energy sectors. His career spans Asia, Europe, and Latin America, focusing on market expansion, digital strategies, and scaling growth within top-tier MNCs. He holds a Bachelor of Arts in International Business Management from Edinburgh Napier University and a master's in management from EDHEC Business School.
Pakwimol Satawedin
Head of E-Commerce
Central Food Retail Group
Head of E-Commerce
Central Food Retail Group
Karin Shenkar
Deals Strategy Partner
PwC APAC
Deals Strategy Partner
PwC APAC
Alex Luu
Regional Strategy Director – Thailand, Philippines, Vietnam
Centric Software
Regional Strategy Director – Thailand, Philippines, Vietnam
Centric Software
A seasoned consultant with over 15 years of experience in product strategy, development, and retail planning within the fashion industry, working with top brands such as H&M, Mango, and Calvin Klein. Alex specializes in driving digital transformation initiatives that optimize product development, streamline retail planning, and implement impactful omnichannel strategies.
Renowned for leveraging data-driven insights to maximize sales revenue, Alex combines deep industry expertise with a hands-on approach to deliver sustainable growth and operational excellence.
Gayatri Soares
Senior Client Officer
Ipsos
Senior Client Officer
Ipsos
With 15+ years in research and consulting, Gayatri is a seasoned FMCG expert at Ipsos. She possesses strong business development and client management skills, and a proven ability to lead innovative initiatives.
Shaun Wong
Chief Strategy and Planning Officer
CP Axtra Public Company Limited
Chief Strategy and Planning Officer
CP Axtra Public Company Limited
Jc Chen
Chief Commercial Officer
Konvy International Co., Ltd.
Chief Commercial Officer
Konvy International Co., Ltd.
Pavadee Katimuneetorn
Head of Media for Homecare Thailand and Head of Media for Unilever Cambodia and Laos
Head of Media for Homecare Thailand and Head of Media for Unilever Cambodia and Laos
Chanchai Tanatkatrakul
Partner
Kearney
Partner
Kearney
Chanchai Tanatkatrakul is a Partner in Kearney Southeast Asia's unit, based in Bangkok, Thailand. As the Country Head of the firm’s Thailand office, his responsibilities include overseeing the functions of all business units at the Thai operations, providing client development and delivery services as a subject matter expert in Thailand, driving thought leadership, and building local teams. He is also responsible for partnerships with consumer and retail companies and government agencies.
Anand Khaniyomdee
GM – Head of Marketplace Product & CX
The Mall Group Co.,Ltd.
GM – Head of Marketplace Product & CX
The Mall Group Co.,Ltd.
Anand Khaniyomdee is a seasoned e-commerce professional having worked in various position with the landscape. Current working with The Mall Group as a GM for OMNI Channel & Marketing innovation. Prior to his time at The Mall Group, His journey in ecommerce started with Lazada. Fueled by an entrepreneurial spirit and a knack for spotting opportunities, Anand dove headfirst into the burgeoning e-commerce space. His vision turned into reality when he led the successful launch of a marketplace platform for Central Group. This redefined the online retail experience for Thai consumers. Anand brought his expertise to bear again with "Mango," now known as Makropro, a marketplace within the retail commerce sector focusing on the HORECA industry.
Anand's expertise and commitment makes him a valuable asset to the Retail Asia Panel.
Tao Thongkong
Chief People Officer
Decathlon Thailand
Chief People Officer
Decathlon Thailand
Arpaporn Tangkrisanakajor
Managing Director
Rocks PC – Potato Corner TH
Managing Director
Rocks PC – Potato Corner TH
David Llamas
Group Chief Digital Officer
Central Retail Corporation
Group Chief Digital Officer
Central Retail Corporation
AGENDA
8:30 - 9:00 AM REGISTRATION
9:05 - 9:10 AM Welcome Remarks
- Tim Charlton, Publisher, Retail Asia
9:10 - 9:25 AM Opening Speaker
9:25 - 9:45 AM Keynote Speaker
9:45 - 10:05 AM CEO Fireside Chat
10:05 -10:35 AM Panel Session 1: Shaping Thailand’s Retail Landscape: Trends and Opportunities in a Dynamic Market
Moderator:
- Mehdi Jaouadi, Partner, YCP and Co-CEO, YCP Interactive
Panelist:
- Shaun Wong, Chief Strategy and Planning Officer, CP Axtra Public Company Limited
- Jc Chen, Chief Commercial Officer, Konvy International Co.,Ltd
- Arpaporn Tangkrisanakajor, Managing Director, Rocks PC – Potato Corner TH
10:35 - 11:15 AM NETWORKING BREAK
11:15 - 11:35 AM Speaker 4: The AI Retail Renaissance Transforming the Industry and the Shopping Experience
- Karin Shenkar, Deals Strategy Partner, PwC APAC
11:35 - 11:50 AM Speaker 5: Innovative Retail Strategies for Thailand’s Dynamic Market: Leveraging AI and Data in Product Lifecycle for Stronger Growth
- Alex Luu, Regional Strategy Director – Thailand, Philippines, Vietnam, Centric Software
11:50 - 12:10 PM Speaker 6: Thailand E-Commerce Landscape: Navigating into the Trends & Opportunities in 2025
- Thanawat Malabuppha, CEO & Co-Founder of Priceza and Honorary President, Thai E-Commerce Association
12:10 - 12:40 PM Panel Session 2: Transforming Retail Spaces: Adapting to the Digital-First Consumer
Panelists:
- U-Fong Chua, E-Commerce Director, MU ASEAN, Beiersdorf
- Tze Siung Lai, Chief Logistics Officer, Pomelo Fashion Thailand
- Pakwimol Satawedin, Head of E-Commerce, Central Food Retail Group
- Pavadee Katimuneetorn, Head of Media for Homecare Thailand and Head of Media for Unilever Cambodia and Laos
12:40/ 1:00 - 2:00 PM MIDDAY BREAK
2:00 - 2:20 PM Speaker 7
- Siddharth Pathak, Senior Partner, Head of Consumer Industries and Retail, Asia Pacific, Kearney
2:20 - 2:40 PM Speaker 8:
2:40 - 3:00 PM Speaker 9: Navigating the Evolving Consumers: Trends Shaping Thai Retail
- Gayatri Soares, Senior Client Officer, Ipsos
3:00 - 3:30 PM NETWORKING BREAK
3:30 - 3:50 PM Speaker 10
- Chortip Varutbangkul, Head of Consumer & Retail, KPMG Thailand
3:50 - 4:10 PM Speaker 11
4:10 - 4:40 PM Panel Session 3: Driving Retail Innovation: Harnessing AI to Enhance Consumer Experiences and Strengthen Retail Brands
Moderator:
- Chanchai Tanatkatrakul, Partner, Kearney
Panelists:
- Anand Khaniyomdee, GM – Head of Marketplace Product & CX, The Mall Group Co.,Ltd.
- Tao Thongkong, Chief People Officer, Decathlon Thailand
- David Llamas, Group Chief Digital Officer, Central Retail Corporation
5:00 PM END OF PROGRAM
For inquiries, reach us at
For more details, contact:
Retail Asia Events Team
+65 31581386
SPEAKERS
U-Fong Chua
E-Commerce Director, MU ASEAN
Beiersdorf
E-Commerce Director, MU ASEAN
Beiersdorf
U-Fong Chua (pictured), E-Commerce Director, MU ASEAN, at Beiersdorf, has been in the E-Commerce and FMCG industry for more than a decade. He was recognized as Asia’s top 25 E-Commerce Leader by Marketing Interactive.
Currently, he is responsible for growing the Beiersdorf’s online channel across Southeast Asia by building and managing the E-Commerce team with more than 50 people across brands like NIVEA, Eucerin and Hansaplast.
Before Beiersdorf, he honed his experience at well-established companies such as The LEGO Group, P&G and L’Oréal .
He graduated studying engineering, after which he took a 180-degree turn and changed his career path. Like his career choice post-graduation, he believes it is this same boldness that makes any campaign today stand out, while authenticity is what makes consumers stay.
Siddharth Pathak
Senior Partner, Head of Consumer Industries and Retail, Asia Pacific
Kearney
Senior Partner, Head of Consumer Industries and Retail, Asia Pacific
Kearney
Chortip Varutbangkul
Head of Consumer & Retail
KPMG Thailand
Head of Consumer & Retail
KPMG Thailand
Thanawat Malabuppha
CEO & Co-Founder of Priceza and Honorary President
Thai E-Commerce Association
CEO & Co-Founder of Priceza and Honorary President
Thai E-Commerce Association
Thanawat is a tech entrepreneur with over 15-years hands-on experience in the online business. He founded Priceza, the leading Affiliate & Shopping Comparison platform with the mission to empower consumers to make informed buying decisions. To date, Priceza has helped millions of Thai people to save money and get the right products. He launched Etailligence, E-Commerce Monitoring Platform to help online business to track and monitor E-Commerce sales volume in Marketplace platforms. In addition, he is serving as Honorary Advisor to Thai E-Commerce Association and shares knowledge to the Tech & E-Commerce industry.
Tze Siung Lai
Chief Logistics Officer
Pomelo Fashion Thailand
Chief Logistics Officer
Pomelo Fashion Thailand
For the past 12 years, Tze Siung (TS) has been leading multiple fulfillment and logistics setups in Southeast Asia, out of which, 8 EXCITING YEARS in Tech start-ups in Thailand! As a certified Project Management Professional (PMP) and Six Sigma Black Belt, TS has been in the driver seat in strategizing, growing & optimizing the regional omni-channel distribution for Pomelo Fashion. He is also overseeing the customer experience function for the company and deeply passionate in delivering high quality products in an environmentally sustainable way, while beating the industrial standard delivery speed. This has propelled the company’s NPS by 30% while achieving 60% lower operating costs.
Prior to Pomelo Fashion, TS was the Director of Operations in aCommerce as the catalyst in developing the e-commerce enabler’s fulfillment and logistics capability, enabling gross margin growth of 35% within 6 months.
Mehdi Jaouadi
Partner, YCP
Co-CEO, YCP Interactive
Partner, YCP
Co-CEO, YCP Interactive
Mehdi is a Partner leading Thailand and Vietnam YCPS offices and the Co-CEO of YCP Interactive Solutions, the digital B2B innovation division of YCP Group. He has over 14 years of experience in business development, consulting, digital, and marketing within FMCG, healthcare, automotive, construction, manufacturing, oil & gas, and renewable energy sectors. His career spans Asia, Europe, and Latin America, focusing on market expansion, digital strategies, and scaling growth within top-tier MNCs. He holds a Bachelor of Arts in International Business Management from Edinburgh Napier University and a master's in management from EDHEC Business School.
Pakwimol Satawedin
Head of E-Commerce
Central Food Retail Group
Head of E-Commerce
Central Food Retail Group
Karin Shenkar
Deals Strategy Partner
PwC APAC
Deals Strategy Partner
PwC APAC
Alex Luu
Regional Strategy Director – Thailand, Philippines, Vietnam
Centric Software
Regional Strategy Director – Thailand, Philippines, Vietnam
Centric Software
A seasoned consultant with over 15 years of experience in product strategy, development, and retail planning within the fashion industry, working with top brands such as H&M, Mango, and Calvin Klein. Alex specializes in driving digital transformation initiatives that optimize product development, streamline retail planning, and implement impactful omnichannel strategies.
Renowned for leveraging data-driven insights to maximize sales revenue, Alex combines deep industry expertise with a hands-on approach to deliver sustainable growth and operational excellence.
Gayatri Soares
Senior Client Officer
Ipsos
Senior Client Officer
Ipsos
With 15+ years in research and consulting, Gayatri is a seasoned FMCG expert at Ipsos. She possesses strong business development and client management skills, and a proven ability to lead innovative initiatives.
Shaun Wong
Chief Strategy and Planning Officer
CP Axtra Public Company Limited
Chief Strategy and Planning Officer
CP Axtra Public Company Limited
Jc Chen
Chief Commercial Officer
Konvy International Co., Ltd.
Chief Commercial Officer
Konvy International Co., Ltd.
Pavadee Katimuneetorn
Head of Media for Homecare Thailand and Head of Media for Unilever Cambodia and Laos
Head of Media for Homecare Thailand and Head of Media for Unilever Cambodia and Laos
Chanchai Tanatkatrakul
Partner
Kearney
Partner
Kearney
Chanchai Tanatkatrakul is a Partner in Kearney Southeast Asia's unit, based in Bangkok, Thailand. As the Country Head of the firm’s Thailand office, his responsibilities include overseeing the functions of all business units at the Thai operations, providing client development and delivery services as a subject matter expert in Thailand, driving thought leadership, and building local teams. He is also responsible for partnerships with consumer and retail companies and government agencies.
Anand Khaniyomdee
GM – Head of Marketplace Product & CX
The Mall Group Co.,Ltd.
GM – Head of Marketplace Product & CX
The Mall Group Co.,Ltd.
Anand Khaniyomdee is a seasoned e-commerce professional having worked in various position with the landscape. Current working with The Mall Group as a GM for OMNI Channel & Marketing innovation. Prior to his time at The Mall Group, His journey in ecommerce started with Lazada. Fueled by an entrepreneurial spirit and a knack for spotting opportunities, Anand dove headfirst into the burgeoning e-commerce space. His vision turned into reality when he led the successful launch of a marketplace platform for Central Group. This redefined the online retail experience for Thai consumers. Anand brought his expertise to bear again with "Mango," now known as Makropro, a marketplace within the retail commerce sector focusing on the HORECA industry.
Anand's expertise and commitment makes him a valuable asset to the Retail Asia Panel.
Tao Thongkong
Chief People Officer
Decathlon Thailand
Chief People Officer
Decathlon Thailand
Arpaporn Tangkrisanakajor
Managing Director
Rocks PC – Potato Corner TH
Managing Director
Rocks PC – Potato Corner TH
David Llamas
Group Chief Digital Officer
Central Retail Corporation
Group Chief Digital Officer
Central Retail Corporation