Retail Asia Summit - Vietnam- April 02, 2026
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Overview Retail Asia Summit - Vietnam
Retail Asia proudly presents the Retail Asia Summit - Vietnam, happening on 2 April 2026. With the theme “Vietnam Retail Reinvented: Digital Scale-Up, AI-Powered Operations & the New Consumer,” the summit highlights the country’s transition into a mature, tech-enabled retail era driven by data, innovation, and evolving consumer demands.
This year’s discussions will feature senior leaders and C-level executives exploring key shifts in the market—from AI-powered retail operations and digital-first transformation to consumer behavior insights, logistics challenges, and sustainability initiatives. Attendees will also gain perspectives on omnichannel growth, retail media ROI, and emerging investment and franchise opportunities.
As Vietnam’s retail landscape accelerates toward smarter, more customer-focused models, the Retail Asia Summit 2026 - Vietnam serves as a vital platform to connect with peers, share strategies, and shape the future of retail in one of Asia’s most dynamic markets.
Why You Must Attend the Retail Asia Summit 2026 in Vietnam:
CONNECT
Engage with Vietnam’s leading retail executives and innovators. Build valuable partnerships and exchange ideas with key decision-makers driving the country’s retail transformation.
LEARN
Gain critical insights into Vietnam’s evolving retail landscape—from AI-driven operations and consumer analytics to the rise of omnichannel strategies and sustainable business models.
INNOVATE
Discover cutting-edge technologies and digital solutions enhancing customer experience, efficiency, and profitability across Vietnam’s growing retail sector.
GROW
Strengthen your market position with actionable strategies to navigate Vietnam’s competitive and fast-evolving retail environment. Leverage data, innovation, and collaboration to accelerate business growth in 2026 and beyond.
SPEAKERS
Mike Reid
Chief Supply Chain Officer
Central Retail Vietnam
Ruby Hoang
Chief Operating Officer
Cho tot
Bao Ngo Quoc
Chief Customer Experience, Communications and Marketing Officer (CXMO)
FPT Retail
Patricia Marques
Chief Executive Officer
Masan Group/Phuc Long Tea
Karim Noui
President
Nguyen Kim
Ngan Ly
Chief Client Officer
Ipsos Vietnam
Elisabeth Van Den Berkmortel
Chief Merchandising Officer
Con Cung
Lance Canavan
Managing Director
Guardian Vietnam
AGENDA
*Subject to change
8:30 - 9:00 AM REGISTRATION
9:15 - 9:20 AM Welcome Remarks
- Tim Charlton, Publisher, Retail Asia
9:20 - 9:35 AM Opening Speaker
9:35 - 9:55 AM Keynote Speaker
9:55 - 10:15 AM C-Level Fireside Chat: Supply Chain Synchronicity: Powering the Prosperity of Vietnam
- Mike Reid, Chief Supply Chain Officer, Central Retail Vietnam
10:15 -10:45 AM Panel Session 1: Vietnam’s E-Commerce Breakout: Omnichannel Scaling, Marketplace Power & New Digital Consumers
Panelist:
- Ruby Hoang, Chief Operating Officer, Cho tot
10:45 - 11:25 AM NETWORKING BREAK
11:25 - 11:45 AM Speaker 4
11:45 - 12:05 AM Speaker 5
- Bao Ngo Quoc, Chief Customer Experience, Communications and Marketing Officer (CXMO), FPT Retail
12:05 - 12:35 PM Panel Session 2: Modern Vietnam Retail: AI-Led Forecasting, Supply Chain Optimization & Store Digitisation
12:35 / 1:00 - 2:00 PM MIDDAY BREAK
2:00 - 2:20 PM Speaker 6
2:20 - 2:40 PM Speaker 7
- Patricia Marques, Chief Executive Officer, Masan Group/Phuc Long Tea
2:40 - 3:00 PM Speaker 8
- Karim Noui, President, Nguyen Kim
3:00 - 3:30 PM NETWORKING BREAK
3:30 - 3:50 PM Speaker 9: Evolution of Customer Experience Indicators in Retail & How to Win Provincial Shoppers
- Ngan Ly, Chief Client Officer, Ipsos Vietnam
3:50 - 4:10 PM Speaker 10
- Elisabeth Van Den Berkmortel, Chief Merchandising Officer, Con Cung
4:10 - 4:40 PM Panel Session 3: Vietnam’s Consumer of 2030: Gen Z, Middle-Class Upsurge & Lifestyle Category Growth
Panelist:
- Lance Canavan, Managing Director, Guardian Vietnam
5:00 PM END OF PROGRAM
For inquiries, reach us at
For more details, contact:
Retail Asia Events Team
+65 31581386
SPEAKERS
Mike Reid
Chief Supply Chain Officer
Central Retail Vietnam
Ruby Hoang
Chief Operating Officer
Cho tot
Bao Ngo Quoc
Chief Customer Experience, Communications and Marketing Officer (CXMO)
FPT Retail
Patricia Marques
Chief Executive Officer
Masan Group/Phuc Long Tea
Karim Noui
President
Nguyen Kim
Ngan Ly
Chief Client Officer
Ipsos Vietnam
Elisabeth Van Den Berkmortel
Chief Merchandising Officer
Con Cung
Lance Canavan
Managing Director
Guardian Vietnam