More News

Fashion

Staff Reporter

, China

Published:

2 years ago

LVMH’s Berluti launches flagship on JD’s platform

It marks the first time the brand will trial AR technology.

Berluti, a global luxury fashion house under LVMH group, has opened a flagship store on JD.com Luxury, which is the first time the brand has launched an online store through a third-party e-commerce platform in China, a press release revealed.

The partnership also marks the first time the brand will trial augmented reality (AR) technology. The AR function is currently available for shoe trials on selected items. Both sides are also exploring the application of VR on Berluti’s boutique tour in Beijing.

The flagship offers a series of new and classic collections of Berluti, such as limited edition items collaborated with Russian artist Lev Khesin, and classic Luti Venezia belts.

The brand was established in Paris in 1895 by an Italian-born shoemaker, Alessandro Berluti. It approaches shoe crafting as “sculpture,” the company said, whilst developing the art of the patina aiming to introduce colour in the world of men’s shoes.

Follow the links for more news on

Berluti

Berluti in JD

Berluti Launch JD.com

Also Read

How cost-per-wear redefines fashion value

Waterless cosmetics gain traction in APAC amidst growing eco-consciousness

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

AI-powered personalisation paints the future of retail

Businesses use AI to gain deeper insights into consumer needs and preferences for more customised omnichannel offerings.

E-commerce

12 hours ago

New Zealand retailers anticipate sluggish winter sales

32% of businesses are uncertain about surviving in the next 12 months.

17 hours ago

Chocolate crisis looms as cocoa prices surge

The surge is primarily attributed to the severe global shortage of cocoa.

18 hours ago

How cost-per-wear redefines fashion value

This metric evaluates an item's value based on its frequency of use, lifespan, and resale potential.

Fashion

1 day ago

Exclusives

ZALORA ramps up sustainability amidst rising demand for eco-products

Customers of ZALORA who shop for sustainable products are increasing year by year.

1 day ago

Two reasons why Zalora’s fulfilment centre skipped futurism

ZALORA’s strategy enables the processing of up to 200,000 orders daily.

E-commerce

1 day ago

Brand-building for Unilever International goes beyond consumer care

The brand’s innovative practices benefit both consumers and workers.

Stores

Rise of minimarts compels large-format stores to rethink growth strategy

Their focus should shift towards customer density instead of store scale.

Stores

Event News

EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences

Co-Written / Partner

By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.

Key figures at Seamless Asia fan e-commerce excitement over AI

Co-Written / Partner RSM's David Eu offers insights on e-commerce, technology, and collaborative innovation driving retail transformation

Co-Written / Partner Euromonitor’s Hiromi Yamaguchi: Loyalty programmes, digital integration vital amidst evolving consumer expectations

Co-Written / Partner EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences

By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.