Inside GOLDEN ABC INC. / PENSHOPPE’s win at the Retail Asia Awards 2026

GOLDEN ABC INC. / PENSHOPPE’s marketing approach balances creativity and insights to drive brand growth and recognition.

Bryan Liu, Vice President for Strategy and Operations at GOLDEN ABC INC. / PENSHOPPE, highlights how the company’s marketing decisions are now guided by both art and science.

He also shares how the brand creates campaigns that engage with culture whilst staying true to its identity. 

These efforts earned GOLDEN ABC INC. / PENSHOPPE the Fashion Retail Brand of the Year - Philippines and Marketing Team of the Year - Philippines titles at the Retail Asia Awards 2026, reinforcing its commitment to continued innovation and growth.