Inside Eu Yan Sang’s win at the Retail Asia Awards 2026

Eu Yan Sang blends tradition, innovation and premium lifestyle thinking to create memorable festive experiences.

Eric Chiu, Senior Managing Director at Eu Yan Sang Malaysia & Singapore, shares how the brand created an emotional and memorable festive campaign that resonated with customers.

He also discusses Eu Yan Sang’s collaboration with Datuk Prof. Jimmy Choo, which brought traditional culture to life through a more modern and premium lifestyle perspective. 

Following Eu Yan Sang’s wins for Integrated Campaign of the Year - Malaysia and Marketing Initiative of the Year - Malaysia at the Retail Asia Awards 2026, these accolades reaffirm the brand’s commitment to innovation and evolving with modern customer expectations.

Find out the full story here.