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Inside Alphagen Launch’s win at the Retail Asia Awards 2026

AlphaGen’s customer-centric approach makes premium paediatric nutrition accessible.

Liesbeth Van Den Berkmortel, Chief Merchandise Officer for Concung, explains how the brand’s direct supply chain and retail-led approach helped reduce distribution and logistics costs, enabling Concung to offer premium European paediatric nutrition to Vietnamese families at an accessible price point.

She reflects on the collective efforts of the Con Cung team and its role as a trusted destination for mothers and babies in Vietnam, earning AlphaGen the Customer-Centric Brand of the Year - Vietnam at the Retail Asia Awards 2026.

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