Strong IP, plush demand fuel Pop Mart H1 growth

Greater China remained the top market, growing 47.3% YoY.

POP MART’s revenue rose 23.8% year on year to $2.55b (¥17.17b) in the first half of 2026, driven by strong IP performance, product innovation, and deeper consumer engagement.

Adjusted net profit reached $767.5m (¥5.16b), with an adjusted net profit margin of 30%. Gross margin stood at 69.7%.

Product innovation was a major growth driver, with the plush category generating $1.46b (¥9.82b) in revenue, up 60% year on year. IPs including Nyota, Zsigam and Peach Riot launched their first plush products during the period, whilst PUCKY’s Tap-Tap vinyl-plush keychain collection gained traction across social media in Asia.

The company’s IP portfolio also supported growth. Six IPs each generated more than 1 billion yuan in revenue, led by THE MONSTERS, home to LABUBU, with $661.9m (¥4.45b). TWINKLE TWINKLE followed with $394.2m (¥2.65b), up 580.6% year on year.

CRYBABY generated $242.4m (¥1.63b), DIMOO $241m (¥1.62b), SKULLPANDA $230.5m (¥1.55b) and HIRONO $150.2m (¥1.01b). MOLLY generated $133.9m (¥900m).

Greater China remained the company’s largest market, generating $1.81b (¥12.2b) in revenue, up 47.3% year on year. The region added 10 net new stores, bringing its total to 455.

Registered members in mainland China increased to 82.44 million from 72.58 million at the end of 2025. Members accounted for 92.9% of total sales in the first half, with a repurchase rate of 51.6%.

Asia-Pacific revenue outside Greater China reached ¥$383.7m (¥2.58b), with five net new offline stores bringing the regional total to 90.

Globally, POP MART expanded its network to 676 physical stores and 2,827 roboshops by the end of June, adding 46 stores and 190 roboshops from the end of 2025.

Its entertainment business also contributed to consumer engagement. Visitor traffic at POP LAND increased by more than 100% from the previous quarter after new LABUBU- and DIMOO-themed areas were introduced.