Miniso launches flagship Miniso Friends store in Indonesia

About 60% of its products are exclusive or limited-edition IP collections.

Miniso has opened its first Miniso Friends store in Indonesia at Summarecon Mall Bekasi, marking the debut of the flagship store format in the country.

The 1,500-square-metre store, which opened on August 15, spans the Ground Floor and Basement 1 of the mall. It combines exclusive products, immersive experiences and interactive environments, with around 60% of its assortment comprising exclusive, first-launch or limited-edition IP collections.

The Ground Floor features blind boxes, collectible toys, plush products and trending IP launches, whilst Basement 1 offers lifestyle, home, and daily-use products.

Featured collections include One Piece 3.0, Persona, and Sanrio Racing blind boxes, alongside products featuring Sanrio, Disney, Harry Potter, and Spider-Man.

The opening included mascot interactions and a Guest Store Manager for a Day programme.

MINISO also launched Indonesia’s first large-scale YOYO-themed exhibition, “YOYO’s Holiday Fun Starts at MINISO,” at the mall’s central atrium. Running from 31 July 31 to 23 August, the exhibition features a six-metre-tall YOYO installation, 13 YOYO sculptures and themed areas including YOYO Holiday Island, YOYO Summer Beach, and YOYO Ice Cream Stop.

The Bekasi store is part of MINISO’s continued expansion in Indonesia and its wider IP-led retail strategy. The company said it will continue expanding its store formats and IP portfolio in Indonesia and other markets.