Bluebell launches BLUESPACE retail concept in China

Targets Asia’s growing lifestyle and gifting segments.

Bluebell Group has launched BLUESPACE by Bluebell, a new multi-brand retail concept, with its first store opening in Shenzhen, China.

The launch supports the company's growth strategy by introducing a retail format focused on the lifestyle and gifting segments across Asia.

“This dynamic model gives our brand partners an innovative, low-risk platform to connect meaningfully with premium consumers across China,” Philippe Guettat, group president and CEO of Bluebell Group, said.

“We have created a comforting and inclusive space for our clients to discover new brands and connect with pieces that resonate with their discerning tastes and lifestyle,” added Jenny Lai, president and CEO of Bluebell Mainland China, Hong Kong SAR, and Macau SAR.

The store, located at Galeries Lafayette Shenzhen in UpperHills mall, brings together skincare, fragrance, collectibles, and gifting brands, including MALIN+GOETZ, NOBLE PANACEA, NIANCE, THE DIFFERENT COMPANY, ROSE ET MARIUS, NOTES FOR LATER, CHUJIAN, TO WILD, BOBO NUTS, and COSMOUNI.