Misto Holdings expands FILA store network in Malaysia

Penang now hosts Southeast Asia’s first FILA 1911 Store.

Misto Holdings has expanded FILA's retail footprint in Malaysia with the opening of four new stores in the first half of the year.

The new stores are located in major commercial districts, including Kuala Lumpur and Penang, bringing FILA's total store count in Malaysia to 14.

The expansion is part of Misto Malaysia's retail growth strategy to strengthen the brand's presence in locations with strong consumer demand and commercial potential.

The company said Malaysia's purchasing power, established shopping mall network, and multicultural consumer base make it a suitable market to develop retail concepts before rolling them out across the region.

Amongst the new openings is a store at Gurney Plaza in Penang, which serves as Southeast Asia's first FILA 1911 Store. The outlet features FILA's lifestyle and performance collections alongside a Heritage Zone showcasing the brand's history and sports heritage.

The Penang store is also Misto Holdings' third flagship-scale FILA outlet in Malaysia, following stores at Sunway Pyramid and Mid Valley Southkey. Each flagship spans more than 200 square metres.

The FILA 1911 format is a new retail concept designed to showcase the brand's heritage through a contemporary shopping experience.

Misto Holdings said it plans to expand the concept to other Southeast Asian markets beginning in 2027.