Game-changing: Transforming the marketing landscape with AI
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OVERVIEW GAME-CHANGING: TRANSFORMING THE MARKETING LANDSCAPE WITH AI
The world has come a long way in developing smart machines and integrating technological advancements in business operations, be it in increasing productivity or boosting campaigns. In a virtual roundtable discussion with Appier, Retail Asia will unravel just how artificial intelligence (AI) plays a part in marketing.
From increasing brand awareness to engaging customers to trigger purchase decisions, AI can be used across a company’s entire sales funnel. Join us in the 85-minute discussion, Game-changing: Transforming the marketing landscape with AI, as industry experts help us better understand how marketing technology meets artificial intelligence can boost companies’ digital sales initiatives.
Register now to secure your slot.
This exclusive roundtable discussion will broaden what you know about:
THRIVE
- Artificial intelligence and how it is changing marketing strategies
- AI-driven marketing technologies today for your organization


ACCELERATE
- First-hand stories from businesses that have utilised AI
OUR SPEAKERS


Apple Chu
Sales Director, HK
Appier Inc

Sales Director, HK
Appier Inc
Apple has more than 10 years of experience in the digital marketing field and has worked with clients from various industries to adopt AI Martech. She helped clients' digitalisation journey spanning the entire marketing funnel, from customer acquisition, conversion to retention by leveraging data and AI for impactful business outcomes. Apple has been working at Appier for over 4 years, and she currently leads the Business Development business in Appier HK.


Fai Leung
Associate Director,
Omni Channel Business Integration
Chow Sang Sang

Associate Director,
Omni Channel Business Integration
Chow Sang Sang
Fai has over 12 years of work experience in the eCommerce industry, he currently leads the eCommerce department at Chow Sang Sang, one of the largest jewelry brands in Hong Kong, managing Hong Kong and overseas online business development.
AGENDA
*Subject to change*
10:30 AM - 10:40 AM (HKT) - Welcome Remarks + Short Presentation
Simon Hyett, Host and Moderator, Retail Asia
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10:40 AM - 11:00 AM (HKT) - Speaking Session
Apple Chu, Sales Director, HK, Appier Inc
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11:00 AM - 11:15 AM (HKT) - Speaking Session
Fai Leung, Head of E-Commerce, Chow Sang Sang Jewellery Company Limited
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11:15 AM - 11:55 AM (HKT) - Panel Discussion / Q&A
Simon Hyett, Host and Moderator, Retail Asia
- Apple Chu, Sales Director, HK, Appier Inc
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11:55 AM (HKT) - Closing Remarks
Simon Hyett, Host and Moderator, Retail Asia
CONTACT US
For more details, contact:
RA Events Team
+65 3158 1386
OUR SPEAKERS


Apple Chu
Sales Director, HK
Appier Inc

Sales Director, HK
Appier Inc
Apple has more than 10 years of experience in the digital marketing field and has worked with clients from various industries to adopt AI Martech. She helped clients' digitalisation journey spanning the entire marketing funnel, from customer acquisition, conversion to retention by leveraging data and AI for impactful business outcomes. Apple has been working at Appier for over 4 years, and she currently leads the Business Development business in Appier HK.


Fai Leung
Associate Director,
Omni Channel Business Integration
Chow Sang Sang

Associate Director,
Omni Channel Business Integration
Chow Sang Sang
Fai has over 12 years of work experience in the eCommerce industry, he currently leads the eCommerce department at Chow Sang Sang, one of the largest jewelry brands in Hong Kong, managing Hong Kong and overseas online business development.