2023 Retail Asia Forum-Kuala Lumpur

Adeline is a Manager based in our Malaysia office. She began her career in one of Malaysia’s biggest start-ups as an Accounts Executive before moving to an economics research firm, where she worked with international organizations such as JICA and UNDP. Prior to joining YCP Solidiance, she worked in a local boutique consulting firm where she worked with clients from both the Malaysian government and private sector. 

Julien has over 25 years of experience in management consulting, with a focus on consumer goods and retail industries. He is now a Senior Partner with global consulting firm Roland Berger, based in Singapore, and serves clients across South-East Asia and China. Prior to joining Roland Berger, Julien held several leadership roles in the management consulting industry in Asia. Over his consulting career, he has delivered projects across Europe and Asia, gradually concentrating on fast-growing consumer markets. From 2006 to 2009, he worked as a principal consultant in Mumbai to one of the world's fastest and most ambitious retail rollouts in the world, bringing to life a retail network to over 1,300 stores in just 18 months — all from scratch. Over the last 10 years, he has worked closely with global sports brands, luxury, and cosmetics brands in the design of their growth strategies in the Chinese eCommerce market, and has advised leading Asia retailers in the redesign of their growth strategies, store formats, and operating models. Julien holds master’s degrees from the École Centrale de Lyon and Essec Business School in Paris, and attended the Advanced Management Program at Harvard Business School.

Quan Yao is a Senior Analyst (Channels) at Euromonitor International, leading research for the Retail and Digital Consumer sectors in Southeast Asia. He has a keen interest in the impact of retail digitalisation and evolving business models, and its implications for businesses and consumers within the region.

Over his time in the company Quan Yao has engaged and advised clients on the industries’ competitive landscape, market trends & strategic outlook through his analysis on Euromonitor's Passport database, external publications, and client and industry conference engagements. He is the Co-Author of Euromonitor’s “Top 100 Retailers in Asia Pacific 2021” White Paper, and his sector commentary has been featured on prominent regional publications such as Singapore Business Review, Tech in Asia and Deal Street Asia.

Quan Yao holds a Bachelor of Business Management degree with a Double Major in Operations Management and Analytics from the Singapore Management University.

Kenneth is the Head of Marketing at Shopee Malaysia, where he leads the implementation of marketing and branding strategies to drive engaging shopping experiences within and out of the Shopee app. He has been at Shopee for 4 years, previously as Head of Campaigns, Games and Online marketing teams, and also as Head of Shopee Mall Malaysia

Prior to joining e-commerce, Kenneth worked in management consulting, serving clients across Asia, Europe, the United States, and Australia. He also spent several years working overseas as an engineer in the Energy sector. His diverse background gives him a unique perspective in contributing meaningfully towards the growth of Malaysia's digital economy.

Oy Cheng has more than 30 years of experience in sustainability consulting. She has led sustainability performance improvements, successfully established and managed consulting companies, has extensive experience in corporate sustainability needs and a keen understanding of sustainability market requirements in Asia Pacific. Oy Cheng is experienced in developing and improving ESG/sustainability management programmes for public listed companies to meet the requirements of international investors and benchmarks such as the GRI Standards, DJSI, FTSE4Good, CDP guidelines, as well as other internationally accepted guidelines. She also has extensive experience in Asia-Pacific; having worked in Australia, Singapore, Thailand, Indonesia, Philippines, Vietnam, China, India, Japan and Brunei.

Shahrul is presently an Executive Director in the Technology-enabled Transformation (TeT) practice, KPMG in Malaysia. His work centers on the digital transformation space, i.e.Advising clients on digital disruption and technology innovation. His work encompasses Customer Experience (CX), Tech Operations Management and Enterprise Data Governance, which form part of the transformation equation. Shahrul is also a certified Project Management Professional (PMO), Risk Management Professional (PMI-RMP) and a TOGAF practitioner. In the 13 years with KPMG, Shahrul has experience assisting clients across multiple industries and sectors –in leveraging emerging technologies to drive enterprise transformation. This includes helping clients bridge the gap between business and technology to drive unified outcomes across the connected enterprise.

Malik Murad Ali is the Director of IT, Digital, HR and Loss Prevention and Security(LPS) for Mydin Mohamed Holdings Berhad. He joined Mydin in 2001.  He was responsible for the setting up of IT Department in Mydin, which started off with only 2 people and now have grown to close to 80.  With the philosophy of making a difference through technology, Mr. Malik spearheaded the IT Department to assist the business operations to stay on top by adopting the latest solutions from many systems providers.

His effort in the industry has been recognized by many and he was one of the youngest recipients of CIO Recognition Award by PIKOM back in 2006, Microsoft Dynamics Hero Award 2006, CIO Asia 100 Honoree 2008, nominated for CIO of the Year 2010 by PIKOM, and recipient of the CIO Excellence Award 2013 by PIKOM, The Golden Globe Tigers Award for CIO Excellence & Leadership 2016. Many of the IT implementations in Mydin have become case studies for Microsoft, Citrix and Dell. He is regularly invited to seminars and events to speak on his experiences in implementing IT solutions. While he is busy in enhancing the technology adoption in MYDIN, he still found time to conclude his Executive MBA in Retailing from Open University Malaysia back in 2014.

From IT Division, Mr Malik shifted his role to fulfill the management's vision to setup MYDIN Online Division at the end of 2016. From a humble start, he and his team have grown the e-commerce channel to more than 250% in just 20 months. With the many challenges in retail IT, there is no boring moment for him and his team! With his vast experience in the industry, he was elected to serve in the PIKOM CIO Chapter (2018/2019) as an exco member, elected for Deputy Chairman of Pikom CIO Chapter(2020/2021), and is currently the Chairman for the Pikom CIO Chapter for 2022/2023, and Chairman of Malaysia SAP User Group.

Marco has over a decade of experience in technology, supply chain and retail. As the Commercial Director APAC for Cegid, he helps large specialty retailers solve complex retail challenges ranging from O2O execution, staff enablement, country compliance, to China expansion. Today Cegid powers 85,000 stores for 1,000 brands globally, with a leading cloud POS and unified commerce platform.