ALO enters China with Tmall flagship store

Partnership gives ALO access to Tmall’s more than 62 million 88VIP members.

ALO has entered China through an exclusive e-commerce partnership with Tmall.

The brand launched its official Tmall flagship store on August 12, offering women’s and men’s apparel, footwear, accessories and wellness products.

Sales surpassed RMB10 million within one minute of pre-sale checkout opening at 12:30 a.m., setting a new sales record for a newly launched brand in Tmall’s sports and outdoor category, according to Tmall.

The partnership gives ALO access to Tmall’s more than 62 million 88VIP members, Alibaba’s high-spending consumer tier.

“We are delighted to partner with ALO as its exclusive e-commerce platform in China. The partnership reinforces Tmall’s position as the go-to choice for global brands in China seeking high-value customers and scalable growth,” said Gu Di, general manager of Sports and Outdoors at Taobao and Tmall Group.

“We greatly look forward to growing ALO’s fantastic community across China and supporting the brand's continued expansion in one of the world's most dynamic fashion and wellness lifestyle markets,” he said.