Debby Lam

Debby Lam is the Head of BFSI and Digital for APAC at Infobip. She is responsible for driving Growth and strengthening Infobip’s presence across the banking, financial services, insurance (BFSI), digital‑native, aviation, retail, and ecommerce sectors in the region.

Based in Singapore, she leads high‑impact commercial and transformation initiatives that empower enterprises to accelerate revenue growth and elevate customer engagement through secure, compliant, and AI‑powered omnichannel communications. She partners with executive stakeholders to reshape engagement strategies, deploy scalable automation, and unlock measurable improvements in acquisition, conversion, and customer lifetime value across multiple industries.

Debby is passionate about helping financial institutions and digital businesses modernize customer interactions. She works closely with customers to identify transformation opportunities, co-create scalable engagement strategies, and implement intelligent communication journeys that enhance customer loyalty and operational efficiency.